Breadcrumbs

How to boost your download rate?

A high download rate will also give your marketing/sponsors teams that extra piece of leverage when negotiating or closing better deals. 

Here are the 3 success factors:

🎖 Consistency in promotion of the app before the event

  • Add a promo image for downloads on your website (frontpage)

  • Make consistent promo on social media about the app

  • Explain the benefits of the app (create video content)

Sziget Festival 2023 website (separate page)

Solar Weekend 2022 website

🎖  Add (exclusive) content in your app

  • Announce content (artists, tickets, ...) earlier in the app than on other channels

  • Make content pieces like interviews, competitions, surveys only accessible from within the app

  • Link your Instagram account to the CMS so there a constant stream of new updates within the feed

https://appmiral-brand.s3.eu-west-1.amazonaws.com/knowledge-center/hubspot/Screenshot 2025-01-30 at 11.34.57.png

Harmony of Hardcore 2025

https://appmiral-brand.s3.eu-west-1.amazonaws.com/knowledge-center/hubspot/PKP_exclusive_timetable_app_2022.png

Pukkelpop 2022

🎖  Keep doing promo at the festival grounds

  • Make signing to promote downloads (with QR code linked to App Stores) at the entrances, campings, info points, ...

  • Activate that 'Word of Mouth' by sending relevant pushes. "Hey, why don't I know this? - I don't know, I've got this from the app."

https://appmiral-brand.s3.eu-west-1.amazonaws.com/knowledge-center/hubspot/Image_from_iOS_(8).jpg

Tomorrowland Summer 2019 & Graspop Metal Meeting 2018