In order your 'opt-in' rate as high as possible, you will need to find a good content approach for this type of communication.
Mostly push notifications are being used for following topics:
Before the event/festival
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Ticket sales
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Artist announcements (linked to ticket sales)
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General preparation updates (bring sunscreen, don't BBQ at the camping, ...)
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Traffic alert
During the event/festival
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Performance reminder (automatically triggered upon favouriting)
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Weather alert
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Traffic alert
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Sponsor activation
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Last minute lineup changes
After the event/festival
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Merchandising
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Promotions
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After movie release
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Early bird tickets
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Just being thankful towards your audience
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Surveys
Need help configuring push notifications? Check our tutorial here!