The engagement feed is also the home screen of the app and the first thing a user sees when opening the apps. We see that over 60% of the app traffic is being generated by this functionality.
We've made this feed contextual, meaning that all the different card types will have a different priority based on the momentum in time.
How to create a new card in your app?
STEP 1 = pick your 'card type'
Each card type has its own design, specific for a type of content. Some of the cards (info and promo) can be restyled into whatever color pattern you prefer.
🔆 Info card
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a high priority before and during the event
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most versatile card of all mostly used to announce things like weather, sponsors activations, activities, general information, ...
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design is in the festival theme by default, but can be easily changed in the CMS.
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title and body text can be entered in the CMS
📮 Newspost card
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a high priority before and during the event
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bigger visual appearance than info cards
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the text below the image is limited to about 125 characters
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design is locked but the image can be uploaded
👀 Promo card
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new to the family
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this card is just an image, no text to be added from the CMS
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linked to whatever web or in-app content
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you design your own image/banner/button/whatever ... and upload it in the app as an image
🚨 Warning card
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a high priority during the event
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stands out by its red-colored text
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card design is locked and can't be restyled
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title and body text can be entered in the CMS
⏱️ Countdown card
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a high priority before the event
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card design is locked and can't be restyled
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linked to whatever web or in-app content
💎 Carousel card
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showcase cards horizontally
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most versatile card of all mostly used to announce things like sponsors activations, headliners, social media, etc
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this card is just an image, the text below the image is limited
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linked to whatever web or in-app content
Card idea box
👇 This is an Info card (default design and image thumbnail)
👇 This is also an Info card (with adjusted designs and PNG icon)
👇 This is also an Info card (with adjusted designs and PNG icon)
👇 This is a Newspost card
👇 This is a carousel card