Below you can find an overview of the additional invoicing mechanism that will take place if your event overruns the agreed MAU's. Based on actual costs from the past years, we've calculated this transparent table.
Approach
-
Check happens at the end of the month based on Google Data Studio. This is the same analytics dashboard that you have access to in the CMS.
-
Every month the amount of users surpasses the included traffic and load, Appmiral will send an invoice to the client as stated in the contract.
Pricing overview
|
Monthly active users (MAU) |
Additional monthly cost (EUR) |
|
0 - 50.000 MAU |
FREE (included in FOUNDATION) |
|
more than 50.000 MAU |
200 € (included in PROFESSIONAL) |
|
more than 100.000 MAU |
300 € |
|
more than 250.000 MAU |
600 € |
|
more than 400.000 MAU |
750 € |
|
more than 500.000 MAU |
800 € |
|
more than 600.000 MAU |
900 € |
|
more than 700.000 MAU |
1.000 € |
|
more than 800.000 MAU |
1.100 € |
|
more than 900.000 MAU |
1.200 € |
|
more than 1.000.000 MAU |
1.300 € |
Examples and calculation models
Example 1 Festival X has bought a Professional version of the Appmiral app costing 499 Eur / month. Due to the gigantic success of their app promo, they reached a top of 175.000 Monthly Active Users in the month when their festival was live.
|
Month |
Monthly active users (MAU) |
Additional monthly cost (EUR) |
|
May |
36.000 |
/ |
|
June |
85.000 |
/ |
|
July |
175.000 |
300 € |
|
August |
45.000 |
/ |
In August, festival X received an additional invoice from 500 Eur (ex. VAT) based on their app usage.
The total cost for their app makes then for this season:
5.988 € (annual fee PROFESSIONAL TIER)
300 € (extra fee server load)
+ ----------------------------------
6.288 € (total cost)
Example 2 Festival Y has bought a Foundation version of the Appmiral app costing 249 Eur / month. Due to the gigantic success of their app promo, they reached a top of 325.000 Monthly Active Users and had lots of usage in the months before and during their event was live.
|
Month |
Monthly active users (MAU) |
Additional monthly cost (EUR) |
|
April |
15.000 |
/ |
|
May |
105.000 |
300 € |
|
June |
185.000 |
300 € |
|
July |
325.000 |
600 € |
|
August |
45.000 |
/ |
|
September |
35.000 |
/ |
In May, June, and July Festival Y received additional invoices based on their app usage.
The total cost for their app makes then for this season:
2.988 € (annual fee FOUNDATION TIER)
1.200 € (extra fee server load)
+ ----------------------------------
4.188 € (total cost)
More info or questions?
Contact our MD Robin at robin@appmiral.com