Push notifications are an engaging way of talking to your visitors. But watch out, they control whether to receive them or not. The key is RELEVANCY
In order your 'opt-in' rate as high as possible, you will need to find a good content approach for this type of communication.
Mostly push notifications are being used for following topics:
Before the event/festival
- Ticket sales
- Artist announcements (linked to ticket sales)
- General preparation updates (bring sunscreen, don't BBQ at the camping, ...)
- Traffic alert
During the event/festival
- Performance reminder (automatically triggered upon favouriting)
- Weather alert
- Traffic alert
- Sponsor activation
- Last minute lineup changes
After the event/festival
- Merchandising
- Promotions
- After movie release
- Early bird tickets
- Just being thankful towards your audience
- Surveys