This article provides detailed information about our gamification tool, including content and design deliverables, along with the estimated timeline for completing the preparations.
So, how do we merge the digital experience with the physical energy of live events?
Imagine festival attendees embarking on digital scavenger hunts, scanning QR codes amid the vibrant festival atmosphere to earn branded badges. Picture them linking their Spotify accounts, favouriting artists, and engaging in over 20 unique app sessions, all to unlock exclusive rewards.
In addition to engaging with your audience in a fresh way, this feature opens up a world of opportunities for creating new sponsorships and partnerships, while seamlessly gathering valuable visitor data.
1. Game Options
1.1 Location triggered: Scavenger Hunt (Basic)
This package is ideal for a 1st step into booditing your festival engagement. It supports badge creation (via the CMS) and QR code scanning (within the app) to deliver essential gamification mechanics, perfect for in-app scavenger hunts and boosting overall app usage. When integrated with our geofences, QR scanning becomes optional, as badges can be unlocked based on actual location data.
1.2 Location triggered + Data triggered (Advanced)
This advanced package goes beyond traditional scavenger hunts, introducing sophisticated game concepts and collectible features that fully immerse attendees in the festival experience. With enriched gamification mechanics, integrations with platforms like Jebbit, and customized user experiences, we can now transform festivals into immersive journeys. The module enables gamified in-app behavioral triggers linked to sponsors, amplifying engagement and sponsorship activation.
2. Deliverables
For each badge you need to prepare the content described below. Besides the badges that are connected to a game, you can optionally add an extra "Game Completed-badge". This badge will automatically be unlocked after unlocking all the other badges. Every badge has a locked and an unlocked status.
Besides the badges, you can also add additional (sponsor) banners at the top of the badge-overview page.
2.1 Badges
- Locked content
- Name
- Badge icon on overview (1000 x 1000px)
- Summary (text only)
- Badge icon on detail page (1000 x 1000px)
- Description on detail page (rich text available via html)
- Unlocked content
- Name
- Badge icon on overview (1000 x 1000px)
- Summary (text only)
- Badge icon on detail page (1000 x 1000px)
- Description on detail page (rich text available via HTML)
⚠️ There is no character limit on the name/summary and detail description. However, we advise to keep it as short as possible with a strong incentive to play.
2.2 (Sponsor) Banner at the top of the badges overview (optional)
- 0.1: 1500 x 216px
- 0.2: 1500 x 296px
- 0.3: 1500 x 388px
3. Timeline
Creating a game often involves multiple parties simultaneously — design teams, marketing teams, partnership teams, and external partners. This can make the process time-consuming, so it's crucial to start setting up your gamification module early.
With our most recent 2025 app framework, it’s no longer needed to do an app-update to start with this module. So you can get started straight away from your current CMS!
The timeline below is a rough estimate. Be sure to discuss the project process and deadlines with your Customer Success Manager to ensure alignment.
- 9 weeks before the game start
- Confirmation of going ahead with the module. The badge and game ideas are discussed with your customer success manager and the involved partner.
- 8 weeks before
- All the deliverables as described above are ready
- 7 weeks before
- Gamification module training by Customer Success Manager
- 7 - 5 weeks before
- You create the games in the CMS and make sure all the content is in place
- 5 weeks before
- You receive a hidden in-app link so you can test the gamification module in the existing application
- 4 weeks before
- Live demo supplied to partner
- 2-3 weeks before
- Final testing and last amendments to content and badges
- Launch 🚀