The news feed (we prefer to hear 'engagement feed') is the place where your audience will be spending most of their time in your application. So better make it count!
In technology, it's all about 'user attention' people.
The more time your audience is spending in your own application instead of Facebook, Instagram, ... well, that is worth pure gold for you.
It's by creating engaging content for your audience before, during and after the event, that your visitors (app users) will be coming back to your app and see if they are not missing out on the latest news or updates.
The ultimate goal should be establishing a direct connection/relationship with your visitors on your own channel.
Behold the power of a news feed
Technology these days simply makes humans lazy. We spend a few hours per day simply scrolling through (mostly irrelevant) content. The classic social media channels all work with this same principle of a 'feed' that is being prioritized with powerful algorithms that are built to make brands pay (read buy advertisements) to have their communication in this feed during those first 2 minutes of scrolling.
Appmiral clients are stepping out of this rat race.
It's by installing your own channel (and feed) linked to your visitors, that will allow you in the future to spend less money on Facebook and Instagram reaching those same visitors and selling them tickets.
Info cards
These cards are built to drive conversions within your applications. This can go from driving traffic towards external web content, informing them on this specific partner activation happening at the event, or making them fill in their mail address in some sort of competition. The possibilities are endless.
Info cards always have a thumbnail image/icon on the left/right and require:
- Title
- Body Text
- Call-to-action
Newspost cards
Newspost cards can be linked to the automated RSS synchronization module. These cards can also be created manually, the idea is pretty much the same as an info card. The difference is in the visualization of the card. Instead of a small thumbnail image on the left, you can add a full-screen image on top of the message and a call-to-action.
Promo cards
Back in 2019, we added a new card to the family called the promo card.
Different than our other cards, this card is merely an image. That means that you can design your own image/banner/button/whatever ... and upload it into your news feed. This card can easily be linked to whatever in-app or external web content.
A great example was the 2024 app from HERA Festival. They made several promo cards making the newsfeed look entirely different all in the same framework.
Tapping the different promo cards will redirect you to internal in-app pages or external ticket or merchandise shops.
Carousel cards
Our latest addition allows you to add more dynamic elements to your news feed by creating a carousel card. Users can swipe through all kinds of content, from artists, sponsors, playlists to advertisements.
The carousel cards can be configured in different ratios making it even more flexible to add the right content for your audience.
How to create these cards?
Check out the tutorial below.